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"Niche Marketing for Coaches" is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience, it book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you’ll discover how to identify your own personal niche, the marketing techniques which work best for coaches; how to anticipate your prospective clients’ wants and needs; how to work with coaching tools and models when planning your marketing strategy; how to set your coaching rates and put packages together; how to win business from individuals, sole traders and large organizations; how to write press releases, brochures, websites, sales letters and much, much more.