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"All I Needed to Know in Life I Learned Selling Door to Door," by Robert L. Grottke, is a fresh, simple, honest, straight to the point, modest, and articulately detailed non-fiction addition to an already crowded genre of self improvement books. But, this book stands out high above a majority in the genre. Mr. Grottke does something in this book that many others from the same genre miss — and that is he lets his own experiences, knowledge and lessons from life do his talking. This is a book that achieves his goal in a big way. There is a lot of truth behind the old saying, "You can talk the talk, but can you walk the walk?" "All I Needed to Know in Life I Learned Selling Door to Door" is a book that has clearly "walked the walked." The author, a native of Illinois, and earned his college degree from Northwestern University and in his book he retells working his way through college selling vacuum cleaners door-to-door. Much later, Mr. Grottke became a Certified Public Accountant and is currently the Chief Financial Officer of an international food retailing group that licenses and franchises food stores in over 30 countries around the world. But, what readied him for this latest big job of his, he learned at the young age and in his door-to-door experiences. The book is packed with lesson after lesson and one comes away from reading this title feeling motivated and ready to take on the world. Door-to-door direct selling is not a common employment in today's high-tech world, but the heart of his lessons are simple and now hard wired — nothing is better than face-to-face interactions because it's impossible to email a handshake or deliver a smile via text messaging. "The door-to-door experience taught me a lot. I grew up," the author writes, "I learned that if you keep trying, even in the face of continued failure, you can ultimately succeed. I learned a lot about how to persuade people to buy something, when a short time before they had no idea they were going to make a purchase. I learned how to overcome objections, to listen to the customer and to respond. I learned to think "on my feet." His book is a valuable work with many valuable experiences between its covers. Inside you’ll learn gained-lessons on how a positive attitude should be kept in everything you do, not to be afraid to meet people, how important it is to gain people's trust, to learn how to be a self-starter and many other universal business principles. You’ll also gain insight into why selling products can be fun and exciting (but that first you must sell yourself as genuine and honest), and also learn why and how listening is more important than speaking. Hard work and ambition are learned and not taught and through this combination memoir and “how-to” oriented volume you’ll learn all the hows and whys everything discussed blends together in achieving success in life and in business.