Retail Desire: Design, Display and Visual Merchandising

Johnny Tucker
162 pages (June 2003); 88.0MB download
RotoVision SA; ISBN: 978-2-88046-729-6

DESCRIPTION

As retail design and visual merchandising achieve new heights of sophistication, the visual merchandiser is increasingly influential. Explaining the visual merchandiser's creative process, showing constrasts of style, technique and training between the visual merchandiser and the retail designer, display for the street or the store, 2D or 3D installations, Retail Desire covers everything from designing, setting up or directing window displays, through advising on the layout of in-store items, to creating displays, while giving valuable insights into the process and practice of creating desire.