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This volume is not just another vague, new-agey, self-help book. Instead, it is based on empirical science. While the book's concepts integrate philosophy, religion, and sociology, each theorem is presented and backed by scientific principles. The concept of potential, its actual existence, manifestation, and application are all discussed and illustrated by real world examples. Potential itself is demonstrated to be an imperative "a creative force" in the natural, physical world, and in all spheres of human endeavor. The book demonstrates that the same creative imperative driving the natural world can be adapted as a program or design for mankind living in society. By using fundamental principles discovered by the scientific method, called natural thinking and intelligences (NATI), one can enhance understanding of their natural selves and abilities, achieve goals, dramatically increase potential, gain mastery, and overcome obstacles in all aspects of life. The point of the book is to demonstrate a blueprint for dramatically increasing potential. The discovery of the NATI principles demonstrate easy to follow, scientifically based methods for understanding our natural selves and our problems. The book is designed for both individuals and businesses to improve performance and behave virtuously -- the point is that performance, potential, and virtue are intrinsically related in a symbiotic, scientifically observable relationship found in nature.