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Lazar Dzamic
162 pages (December 2007); 34.2MB download
RotoVision SA; ISBN: 2-88046-740-3
DESCRIPTION
No-copy ads are maybe the most controversial and intellectually gratifying experience modern advertising has to offer. This book is the first to deal exclusively with no-copy ads and every ad featured has won at least one major advertising award, some several. Many have changed the way advertising is perceived and all demonstrate the challenge, complexity and ingenuity of their ideas, showing the immense power of visual communication.